Brands who want to increase their reach, they must aware of top marketing trend. Without knowing your reach you can’t stimulate them to buy your brand products. First, you must know what your leads want from your brand and this would happen when you build buyers’ persona. According to African buyers, brands must set their marketing goals and craft competitive strategies to increase their niche. In simple words, they have to set SMART goals that mean; specific, measurable, attainable, relevant, and time-bond. This strategy helps to determine whether you accomplished your goals or not. What do you think about this?